Aarp Car Rental, a startup that aims to connect people with affordable cars and rent them for the evening, is looking to expand its business into a much bigger market, and to be a leader in that market.
The company, founded in 2014 by former students from Northwestern University and currently run out of New York, said Wednesday it is hiring about 30 people in its New York office and has about $1.5 million in the bank.
“It is a massive investment in the future,” Aarp CEO David DeMent said in a statement.
The move into a larger market has been a long-time goal for Aarp, which has been based in New York for the last few years.
Aarp was originally founded by former Northwestern University students to connect their friends with cheap car rentals for the weekend, and it quickly grew into a company that provides a variety of rental services, including car sharing, to those with the cash.
AARP, which is in the midst of a major expansion, said it has plans to hire 1,000 employees over the next three years, and hopes to become a leader among car rental companies.
“We are looking for people who are focused on driving to the carpool and sharing the car with people, rather than just parking,” AARP CEO David M. DeMents said in the statement.
“Our goal is to create a community of cars where people can get the rides they need, wherever they need them.”